The legal industry continues to change at a lightning pace. Being a good lawyer is just the ticket of entry. To stand out in a crowded marketplace, lawyers—partners in particular—must be willing to think outside the box and make innovation a part of their everyday practice. Today's law firm partners need to think about innovation and how it can strengthen attorneyclient engagement and collaboration, improve operational efficiencies, streamline the delivery of services to clients, and support and encourage information sharing. In short, innovation is a "must have," not a "nice to have," and certainly not a passing fad.