Where does the GDPR apply?
The GDPR introduces two principles with regard to territorial applicability: establishment and marketplace rule. According to Article 3 of the GDPR, the new regulation applies:
If the processing of personal data takes place in the context of activities of an establishment of an organization in the EU, regardless of whether the processing takes place in the EU or not (“establishment rule”; Article 3(1) of the GDPR).
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