SAN FRANCISCO – Reed Smith announced today that Sarah L. Bruno has joined Reed Smith as a partner in its global IP, Tech & Data Group, resident in the firm’s San Francisco office. The firm welcomes Bruno along with experienced privacy lawyer, Casey T. Perrino, who joins as an associate. Bruno and Perrino were previously with Arent Fox, where Bruno led the Privacy, Cybersecurity & Data Protection practice and was a key partner in its Advertising & Promotions and Intellectual Property groups.

“A leader with a range of capabilities, Sarah’s practice spans the full gamut of privacy, cybersecurity and data protection; intellectual property, including global trademarks and copyright; and advertising, marketing and promotions worldwide,” said Anthony J. Diana, co-chair of the firm’s global IP, Tech & Data Group and co-leader of its Information Technology, Privacy & Data Security practice. “Casey brings a different set of skills in the area of international privacy and data law, both in-house and as outside counsel, and we are thrilled to welcome them both to our team.”

Bruno’s practice is a unique cross-section of privacy, advertising and intellectual property areas of law but in today’s landscape the area of privacy is a constant. She counsels in all areas of data security and privacy, including federal and state laws, such as the California Consumer Privacy Act (CCPA). She works with clients to develop internal compliance programs, including assisting with privacy audits and data mapping, meeting with R&D teams to assist with privacy by design, developing internal and external privacy policies for employees, customers, and contractors, and training on the implementation of DSAR requests. Many of her clients are international, and she regularly advises them on data governance and transfer issues in countries around the world, including assisting clients with navigating the EU General Data Protection Regulation (GDPR).

“More and more, my practice involves cross-border and international data transfer, IP, and advertising issues, and Reed Smith has the global platform, and the depth and breadth in these practices,” said Bruno. “Reed Smith is also a giant in the advertising space, and we are thrilled to join forces to help offer our clients increased capabilities in the Adtech space. We were also drawn to the firm’s culture of innovation, as well as its commitments to diversity and inclusion.”

Bruno also has extensive experience policing and enforcing her clients’ global intellectual property, with a focus on trademarks, copyrights, and publicity rights. In this capacity, she assists Benefit Cosmetics with the protection strategies for its popular cosmetics brands and packaging. She also works in the amusement park industry with the International Association of Amusement Parks & Attractions (IAAPA) on its IP Program, which provides a forum for its members to be educated on IP rights and resolve conflicts.