Sarah is a trusted advisor to companies in the retail, technology, entertainment, gaming, automotive, and association spaces, and counsels her clients on the legal requirements for the development and launch of their platforms, products and services.
Her work involves the cross-section of expertise in the Intellectual Property (IP), privacy and advertising spaces. She is routinely evaluating client products and concepts and developing protection strategies, considering how to collect, use and store any data as a result of the launch, and advising on online and offline marketing tactics.
As product concepts and marketing strategies have become more sophisticated and complex, navigating the legal landscape has become increasingly challenging for any global business. As a member of the firm’s Intellectual Property, Tech and Data group, Sarah partners with her clients to provide practical and efficient counsel to help navigate the patchwork of laws that impact the launch of any new technology, product or platform.
On the privacy side, Sarah counsels in all areas of data security and privacy, including the California Consumer Privacy Act (CCPA), the SHIELD Act, and the EU General Data Protection Regulation (GDPR). She drafts and reviews policies and advises on compliance measures; she also prepares and conducts trainings, drafts governance documents, and attends internal meetings to advise on the strategies for collection and using data. On the advertising side, her experience includes reviewing advertisements and claims, advising on unfair and deceptive trade practices, and counseling clients on compliance issues relating to the Federal Trade Commission and the National Advertising Division (NAD) of the Better Business Bureau, as well as state and other regulatory laws. She also argues cases at the NAD. Finally, Sarah advises her clients on the IP protection of their products, and works to develop strategies for protection under trademark, copyright and patent laws both in the U.S. and abroad.
Sarah was ranked by Legal 500 and the Daily Journal for her work involving trademarks. She was also named a Top Cyber Lawyer and a Top Intellectual Property Lawyer in California by the Daily Journal in 2018 and 2019. The Daily Journal has also named her among the Top Women Lawyers in California for her work in advertising, intellectual property, and privacy.
Sarah is a Certified privacy professional (CIPP/US) and a member of IAPP. She is also a Global Board Member for the International Social Media Association (ISMA).
