The unprecedented disruption caused by the novel Coronavirus (COVID-19) pandemic has created challenges for brands. Temporary and perhaps permanent changes to advertising and marketing strategies and executions have occurred and will continue to impact brands.

Speakers: Douglas J. Wood Keri S. Bruce Darren B. Cohen John P. Feldman Jason W. Gordon Stacy K. Marcus Meredith D. Pikser Jonathan J. Andrews Erika N. Auger Michael S. Isselin Toam Rubinstein Katherine M. Basile Sarah L. Bruno Andreas Splittgerber Sven Schonhofen Cristina M. Shea

Event Type: Webinar

Location Name:
New York NY
Start Date/Time:
31 March 2020, 1:00 PM EDT
End Date/Time:
31 March 2020

On Tuesday, March 31, 2020, Douglas Wood and Keri Bruce, partners at Reed Smith LLP, the ANA’s General Counsel and Strategic Law Partner, presented a webinar on the legal impact the COVID-19 pandemic has on the advertising and marketing plans of brands.

Topics included contracts, media, production, sponsorship and events, advertising content, intellectual property, and more. Reed Smith is also releasing a comprehensive ANA legal guide for brands the same week as this webinar.

The ANA and Reed Smith, have prepared this Legal Guide addressing concerns and offer guidance and suggestions on how to deal with them. Of course, we encourage you to consult with your own legal counsel before embarking on any actions in response to the crisis. Reed Smith is always available should you wish to independently consult with us. 

To know more, please download the Reed Smith legal guide: The impact of COVID-19 on brand advertising and marketing below.