Reed Smith’s Adtech Dictionary for Lawyers and Privacy Practitioners decodes all the jargon (spanning industry as well as legal terms from the US, Europe and Asia) in one place to ensure you are on top of the latest in Adtech.

Digital marketing is evolving at a rapid pace with companies increasingly using new technologies to focus marketing campaigns, create consumer-relevant content, and reinforce consumer reach. Advertising technology is laden with complex regulatory and compliance issues around content and brand safety, data privacy legislation, data rights and ownership, and allocation of risk and responsibility when negotiating agreements. These issues raise real concerns that can affect the performance of advertising campaigns, as well as an advertiser’s bottom line.

Advertising technologies help corporations improve reach and target campaigns by leveraging data to understand consumer preferences and patterns, anticipate trends, customize product offerings, streamline communications and increase revenue. These activities generate vast amounts of consumer and individual data that needs to be stored, shared, processed, managed and deleted. There is increased scrutiny over the use of AdTech in light of recent regulatory intervention and industry shifts that have elevated these issues to board level.

The online landscape for buying and selling goods and services has irrevocably changed the e-commerce marketplace. Consumer products, fashion, beauty, food and beverage, healthcare, wellness and sporting, and financial services providers all need support across the full life cycle of the development and launch of their online platforms.

Our global, cross-disciplinary team advises clients on navigating the regulatory landscape and brings an in-depth understanding of consumer law issues within a technology context, including consumer rights, distance selling, consumer guarantees, implied and statutory warranties, unfair contract terms and pricing, payments, data privacy and cybersecurity, intellectual property, licensing, and competition law issues. We have advised on a variety of digital platforms, including the development of new e-commerce sites, marketplaces, and mobile apps.

L’innovation numérique engendre une mutation sans précédent des services financiers. Guidé par la technologie, ce processus peut être source de perturbations et fait l’objet d’une réglementation de plus en plus stricte à l’échelle mondiale.

Le cabinet Reed Smith reconnaît toute la complexité que le secteur FinTech implique, pour vous et votre société. Notre expérience, largement reconnue au niveau des secteurs de la finance, des transactions, des marchés de capitaux, de la gestion des placements et des fonds d’investissement, des technologies de l’information, de la propriété intellectuelle, du respect de la vie privée et de la sécurité des données, nous positionne idéalement pour proposer nos compétences, nos services et nos conseils au secteur FinTech.

Une gouvernance stratégique et efficace de vos données vous permet non seulement de réduire vos coûts opérationnels et le volume de vos données, mais limite également vos risques en matière de cybersécurité, une démarche qu’il est essentiel de mettre en place dans l’environnement technologique actuel. Chez Reed Smith, nous prodiguons des conseils proactifs, en identifiant et en gérant vos données, en modernisant vos systèmes informatiques et en élaborant des politiques capables de protéger votre organisation et ses informations.

Nos avocats collaborent étroitement avec votre équipe afin d’analyser les problématiques spécifiques à votre secteur qui ont un impact sur votre organisation. Que vous ayez besoin d’aide pour évaluer, élaborer ou mettre à jour vos politiques en matière de conservation des informations, pour analyser des données critiques afin de déterminer où elles se trouvent et dans quelle mesure elles sont protégées ou encore réaliser une étude des failles pour identifier les risques juridiques et réglementaires associés à votre gestion actuelle des sources de données critiques, nous possédons l’expérience nécessaire pour mettre en œuvre les solutions innovantes dont votre entreprise a besoin pour combler les failles, améliorer les contrôles internes et gérer les risques inhérents à vos données.

Les nouvelles technologies impliquent une connectivité accrue et ont contribué à faire évoluer la manière dont vous menez vos activités et échangez avec vos clients. Pour vous développer dans ce nouveau monde résolument connecté, vous devez adopter une approche novatrice et gérer avec pragmatisme les risques. Chez Reed Smith, nous sommes à vos côtés pour vous aider à affronter les enjeux d’aujourd’hui mais aussi ceux de demain.

Payments Technology (PayTech) has dramatically altered the traditional commerce marketplace, while industry stakeholders and regulators struggle to keep pace with ever-evolving digital advances. As you navigate the payments ecosystem, you need legal counsel with in-depth knowledge of the payments sector and its complex regulatory landscape. Our team of industry veterans has operated across the PayTech ecosystem since its inception, including as general counsel for leading global payments companies.

We work with PayTech clients of all sizes and types and across all sectors to help them remain agile in this changing terrain. We provide guidance on novel and complex issues impacting payments systems, including:

• Digital transformation and connected commerce
• Mobile payments, digital wallets, and tokenization
• Blockchain solutions and cryptocurrencies
• Payments facilitators and Payments-as-a-Service (PaaS)
• Prepaid, gift, white-labeled, co-branded, and virtual cards
• Federal and state regulatory, card network, PCI-DSS, and NACHA compliance
• Money transmitter registration and licensing issues
• BIN sponsorship, ISO/MSP/ISV processing, revenue sharing, and technology agreements
• Mergers, acquisitions, and joint ventures
• Technology procurement and outsourcing
• Investigations, enforcement actions, and dispute resolution
• Outside general counsel services

For a tech company to attract additional capital, create liquidity for its investors, and optimize its valuation, you need a legal team that understands how to structure such transactions for tech-centric companies in this fast-moving sector. Our lawyers have deep deal-making experience, hard science technology training, and extraordinary knowledge of all aspects of tech-related mergers, acquisitions, and capital markets.

We work with tech companies on early- and late-stage funding rounds, corporate and investment structuring, acquisitions and divestitures, and stock listings on global markets and exchanges. We also advise private equity and venture capital funds on their tech-related investments. Our collaborative, international, and cross-disciplinary team provides critical legal acumen and real-time knowledge of market trends in capital markets, mergers and acquisitions, banking, regulatory compliance, data management and privacy, intellectual property, antitrust and competition, tax, real estate, and employment. We represent many of the world’s largest providers, consumers, and investors in all of their technology and data needs, and we have led some of the industry’s largest deals.

When legal disputes are driven by sophisticated technology factors, you need counsel with the technical aptitude and understanding of complex data to provide a creative and strategic approach to resolving high-stakes and high-tech litigation. Our team members have technical backgrounds and degrees in electrical, computer, and mechanical engineering enabling a deep understanding of your business goals.

We represent leading national and international corporations in disputes involving a broad range of technologies related to the fabrication of semiconductors, smart energy meters, computer networking, medical imaging, telecommunications, IT systems, Java computing, software, e-commerce, fiber optics, data encryption, and medical devices. Our lawyers have deep industry experience and understand the unique data and technology issues that often arise within AdTech, FinTech, and Digital Health/MedTech.

We have lawyers “on the ground” in the most popular litigation venues; we have excellent relationships with local counsel; and we are familiar with the rules and procedures in these districts. We have obtained outright dismissals and have compelled such actions to individual arbitration. We have dealt with complicated issues and circumstances such as joint defense agreements, standard-setting cases, multi-district litigation, and motions to transfer and dismiss. Our work often coincides with responses to federal and state government investigations by the Federal Trade Commission (FTC) and state attorneys general (AGs), defending related individual suits and insurance recovery efforts on the client’s behalf.