Robert N. Phillips

Partner

San Francisco

IP litigator and mediator handling trademark, trade dress, and copyright cases for valuable brands and creators worldwide

“On the enforcement front, the name to know is Robert Phillips…an outstanding lawyer with keen intellect and strategic, business-focused advocacy.”

World Trademark Review 1000

“A gold-tier litigator who put the firm’s trademark practice on the map—practical, personable, and laser-focused on enabling business objectives.”

World Trademark Review 1000

“Phillips is a master strategist, insanely dedicated to his clients, distilling complex matters to the most salient points.”

World Trademark Review 1000

Rob is a litigation and mediation partner at Reed Smith. Clients rely on Rob to handle their complex disputes and important business issues. Whether prosecuting, defending, or mediating lawsuits or providing strategic counsel on client’s valuable assets, Rob brings 40 years of in-depth experience, judgment, and skill to the matter.

Experience

Representative matters

Mondelez Int’l v Aldi, Inc. (N.D.Ill.) representing Mondelez against Aldi stores for trade dress infringement by Aldi’s private label versions of OREO, CHIPS AHOY. NILLA WAFERS, WHEAT THINS, RITZ and PREMIUM cookies and crackers.
Elevance and Blue Cross Blue Shield Association v LifeX et al. (N.D. Ga.) prevailed on motion for preliminary injunction against defendants’ unauthorized use of the ANTHEM, BLUE CROSS, and BLUE SHIELD trademarks.
Vicious Brands dba SAINTS & SINNERS Haircare v. Holly Cutler (aka THE SKIN SAINT) and FACE MedSpa (N.D. Ca.) defending trademark infringement action involving hair care and skin care brands.

Recognitions

  • Best Lawyers in America, Trademark Law, 2023 and 2025
  • Named a Global Leader by World Trademark Review, 2025
  • World Trademark Review 1000, 2025 (Gold Band)
    “Excelling on the enforcement front, Robert Phillips advocates for leading companies who rely on him to handle high-stakes disputes and their most pressing business issues.”

Credentials

Education

  • University of San Francisco School of Law, 1985, J.D., magna cum laude
  • University of California, Berkeley, 1982, B.A., with high honors

Professional admissions & qualifications

  • California

Court admissions

  • U.S. District Court - Eastern District of California
  • U.S. District Court - Southern District of California
  • U.S. District Court - Central District of California
  • U.S. District Court - Northern District of California
  • U.S. District Court - Southern District of Florida
  • U.S. District Court - Northern District of Georgia
  • U.S. District Court - District of Nebraska
  • U.S. District Court - District of Nevada
  • U.S. District Court - Southern District of New York
  • U.S. District Court - Middle District of Tennessee
  • U.S. Court of Appeals - Federal Circuit
  • U.S. Court of Appeals - Ninth Circuit
  • U.S. Court of Appeals - Second Circuit

Professional affiliations

  • California State Bar Association, Member
  • International Trademark Association, Member
  • International Trademark Association, Directory of Trademark Mediators
  • World Intellectual Property Organization, Mediator
  • Settlement Conference Panelist, Marin County Superior Court
  • Day of Court Mediator, Alameda County Superior Court
  • Alameda County Superior Court Mediation Program, Panelist

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