On Monday, October 26, 2009, Puerto Rico’s Department of Consumer Affairs filed into law a revised Regulation on Sweepstakes that radically changes the way companies and marketers who design and administer national promotions will approach the Commonwealth. Join John Feldman, partner from Reed Smith, and Gabe Karp, Executive Vice President/General Counsel at ePrize, LLC, on Wednesday, October 28 at Noon (EDT) for the first look at this new development in U.S. promotion law.

You will learn about:

• The language requirements for official rules
• The removal of the certification requirement
• The removal of notary requirements
• The expansive, new version of the publication requirement, which includes the Internet publications
• The elimination of the distinction between Puerto Rican promotions and national promotions for purposes of regulatory compliance
• The new, expanded, and progressive definition of “consideration” in the context of these promotions

John Feldman is a partner in the D.C. office of Reed Smith in the Advertising Technology & Media Industry Group, and focuses on the legal needs of advertisers and marketers. John’s practice spans all aspects of unfair competition law, and he represents clients before regulatory bodies and in false advertising disputes. He also has concentrated on promotions and sweepstakes for almost 20 years. Over the past 15 years, he has worked with many clients on their Internet-based promotions, especially as they implicate international laws. John is a former, two-term Board Member of the Promotion Marketing Association, and regularly lectures and writes on issues related to promotion marketing and advertising. His clients include major international advertisers, as well as promotion agencies.

Gabe Karp leads the Legal Services Team that is responsible for ensuring legal compliance for all aspects of ePrize promotions. Since joining ePrize, he has overseen more than 5,000 interactive promotional campaigns in 37 countries with no legal challenges. A client of Reed Smith, ePrize is headquartered in Detroit, with offices in New York, Chicago, Atlanta, Dallas and Los Angeles. In 2008, ePrize was named to the Red Herring 100 as one of the top private technology companies in North America. Prior to joining ePrize, Gabe spent 10 years practicing law as a partner and shareholder in the law firm of Hurwitz, Karp, Wallach & Gantz, P.C. His practice included complex commercial litigation, consumer class action litigation, and general personal and corporate representation. Gabe is a member of the Promotion Marketing Association, and he is a respected authority on legal issues surrounding interactive promotions, including viral marketing campaigns, wireless device, and other emerging technologies.