A class action complaint was recently filed against Bumble Bee Foods, LLC (“Bumble Bee”), the makers of canned fish and seafood. The false advertising lawsuit stems from the plaintiff’s assertion that Bumble Bee falsely implies its Premium Select Medium Red Smoked Salmon Filets in Oil are high quality, wild-caught, and naturally smoked.
The plaintiffs believe the fish is low-quality, farm-raised Chilean salmon that Bumble Bee colors from its natural gray flesh to red and flavors with artificial smoke flavoring in order to charge a price premium. Specifically, the plaintiffs assert that Bumble Bee omits referring to this product as “farm-raised,” a phrase that the plaintiffs state Bumble Bee uses on other products.
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