Keri S. Bruce Photo
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Keri is a partner in the Entertainment and Media Industry Group and head of the Advertising Subsector Group at Reed Smith. Keri advises clients on a broad array of areas relating to advertising, marketing, and the commercialization of products and services, including talent and celebrity endorsements; influencer agreements and programs; advertising and media agency agreements; ad tech; production services agreements; vendor agreements; technology, sponsorship, licensing, and strategic alliance agreements; emerging technology platforms – AI, AR, VR, NFTs, and the Metaverse; intellectual property issues, including copyright, trademark, and rights of privacy and publicity; social media compliance; rights of advertisers pursuant to collective bargaining agreements with performing unions; commercial co-ventures and other charitable sales promotions; loyalty programs; claim substantiation; false advertising claims; sweepstakes; contests; promotional incentives, such as gift cards, rebates, and coupons; and general advertising review. 

Qualifications

  • Brooklyn Law School, 2007, J.D., Brooklyn Journal of International Law – Associate Managing Editor; Moot Court Honor Society – Appellate Division
  • University of Arkansas, 1997, B.A., Journalism

  • New York

  • Honorable Michelle Weston Patterson, State Supreme Court - New York

Récompenses et distinctions

  • Listed as a Hall of Fame Lawyer in The Legal 500 USA for Advertising and Marketing: Transactional and Regulatory, 2025
  • Selected through peer review for inclusion in The Best Lawyers in America© for Advertising Law, 2025
  • Ranked in Chambers USA for Nationwide Advertising: Transactional & Regulatory, 2019-2025
  • Listed as a Next Generation Partner and Leading Lawyer in The Legal 500 USA for Media, Technology and Telecoms: Advertising and Marketing: Transactional and Regulatory, 2022-2024
  • Recognized as a Rising Star by Super Lawyers, 2016-2018