Reed Smith Client Alerts

The unprecedented disruption caused by the novel Coronavirus (COVID-19) pandemic has created challenges for brands. Temporary and perhaps permanent changes to advertising and marketing strategies and executions have occurred and will continue to impact brands. 

Authors: Saladin Aljurf Christian Filippitsch Geert Goeteyn Daniel Kadar Jin Woo Kim Yves Melin Isabelle Rahman Karlin E. Sangdahl John C. Scalzo Max Seuster Wim Vandenberghe Douglas J. Wood Keri S. Bruce Darren B. Cohen John P. Feldman Jason W. Gordon Stacy K. Marcus Kathyleen A. O'Brien Ingrid Silver Meredith D. Pikser Jonathan J. Andrews Erika N. Auger Michael S. Isselin Bretta T. Oluyede Jillian Petrera Toam Rubinstein Katherine M. Basile Sarah L. Bruno Andreas Splittgerber Aurélie T. Chorly Donald A. Cespedes Sven Schonhofen Cristina M. Shea Terrance Vales

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In response, the ANA and Reed Smith, have prepared this Legal Guide addressing concerns and offer guidance and suggestions on how to deal with them. Of course, we encourage you to consult with your own legal counsel before embarking on any actions in response to the crisis. Reed Smith is always available should you wish to independently consult with us.

First published on March 31, 2020, the ANA and Reed Smith are pleased to release the 2nd edition of their legal guide. The fundamental content and intent of the first edition remains the same, but with the ever changing developments of COVID-19 we have asked our vast network of lawyers to incorporate a more global view of challenges and  opportunities when dealing with this pandemic. The second edition includes three insightful, new chapters on antitrust compliance, the impact on manufacturing and supply chains, and force majeure under the UAE law. Our authors have also provided additional considerations on hot topic chapters such as Chapter 1, “Contractual Issues and Force Majeure;” Chapter 4, “Commercial Production;” Chapter 8, “Digital;” Chapter 9, “Anti-Gouging laws;” Chapter 10, “Advertising Content;” and Chapter 13, “Intellectual Property: Addressing Counterfeit Goods.”

To view Reed Smith’s second edition of the full Legal Guide, download the PDF below.