“Julia’s extensive experience at the Federal Trade Commission, particularly her leadership in developing and enforcing the Made in USA labeling rule and her work on environmental marketing, brings an invaluable perspective to our clients,” said Keri Bruce, chair of Reed Smith’s Advertising practice. “Her deep understanding of regulatory priorities and enforcement trends will further strengthen our ability to help clients navigate the evolving landscape of advertising and consumer protection law.”

During her time at the FTC, Julia led numerous enforcement actions and was recognized with the FTC’s Paul Rand Dixon Award for her leadership and impact as head of the agency’s Made in USA program. Julia also contributed significantly to the agency’s environmental marketing work, including updates to the Green Guides and policy development around sustainability and recycling claims.

At Reed Smith, Julia will advise clients on advertising substantiation, country-of-origin and environmental claims, labeling compliance, deceptive practices and regulatory investigations. Her experience gives clients a valuable perspective on how regulators evaluate claims and assess risk, helping companies stay ahead of enforcement trends while meeting business objectives.

Julia is also a frequent speaker and writer on advertising and consumer protection issues. In addition to her enforcement work, she led the FTC Bureau of Consumer Protection’s business education program, helping to translate complex legal standards into clear guidance for the business community.

Her addition reinforces Reed Smith’s commitment to providing clients with industry-leading counsel at the intersection of advertising law, regulatory compliance and public policy.