ATLANTA – Reed Smith, a global law firm, advised AnalyticsIQ, a provider of predictive analytics and people-based marketing data, in its purchase by Alliant, a marketing and data analytics company owned by Inverness Graham.
Terms of the deal were not announced.
Reed Smith’s deal team was led by private equity partner Chris Maxwell. He received assistance from associates Matthew Carlucci, Andy Klemm and Haley Gleerup.