Gregor Pryor

"Gregor has been our relationship lawyer for over a decade. He’s truly exceptional, keeps a cool head and is clever in his approach. Over the years, he’s delivered insightful, commercial advice that has helped contribute to our success."
Legal 500 UK, TMT: Media: Music client

"Gregor Pryor is a media and entertainment heavyweight, representing game developers, production companies, record labels and celebrities in digital content matters."
Legal 500 UK, TMT: Media: Digital content & social

"Gregor is among the best I have worked with. He is responsive, strategic, thoughtful and accommodating. He is able to give us extremely knowledgeable, up-to-date and strategic advice."
Chambers UK, Media & Entertainment: Music: Non-contentious client

"Gregor Pryor is an expert in advising game developers and interactive clients on acquisitions, creation, licensing, and distribution of digital content."
Legal 500 UK, TMT: Media: video games

"Gregor provides practical advice based on strong copyright law knowledge and years of experience in music copyright."
Chambers UK, Media & Entertainment: Music: Non-contentious client

"An extremely knowledgeable, well respected and authoritative source."
Legal 500 UK, TMT (technology, media and telecoms): Artificial Intelligence

“Gregor Pryor leads the team in London, and he’s brilliant. He’s one of the original music lawyers and knows everyone. He is shrewd and clever, and tends to start with our business objectives and figure out a legal solution from there.”
Legal 500 UK

Gregor is a recognised industry leader in digital content and entertainment. Combining private practice and general counsel experience, he brings a commercial approach to acquiring rights, structuring licences and monetizing content across global distribution platforms.

He represents global media companies and rights holders in the music and broader entertainment sectors, with a focus on platform‑licensing models, catalogue acquisitions, interactive distribution and rights management. His clients include record labels, music publishers, broadcasters and on-demand streamers, content producers, games studios and publishers, platforms and leading talent.

Clients engage Gregor to design strategies at the intersection of copyright, consumer regulation and platform governance, enabling scalable, compliant growth across EMEA and beyond. His recent work includes web3 platforms, short‑form video and social media licensing, next generation user-generated models and immersive experiences.

Alongside transactions, he resolves licensing and exploitation disputes and advises on product and technology issues, including the use of music and other content in an artificial intelligence environment. He supports product design for rights compliance and governance of platform environments.

The Legal 500 has described Gregor as a “digital carriage superstar” while Chambers and Partners has consistently ranked him in the top tier in his sector, noting his deep knowledge of digital music copyright and his “unrivalled experience in the market.” The International Who’s Who of Sports and Entertainment Lawyers has characterized his digital media practice as “second to none”.

Gregor served previously as the firm’s managing partner for Europe and the Middle East from 2023 to 2026. Gregor also led Reed Smith’s Entertainment and Media Industry Group from 2015 to 2023. He has served on the firm’s Executive Committee and chaired its Innovation and Strategy Committee. He has also served on the Advisory Panel for the UK Government’s ‘Future Fifty’ programme for high‑growth companies and on the Committee of the Internet and Media Leadership Group for the Prince’s Trust. He also holds occasional non‑executive advisory roles with early stage companies.

Experience

Representative matters

Advising a global entertainment investment group on a high value, multi jurisdictional acquisition of a globally renowned artist’s catalogue, involving complex rights restructuring and investment structuring.

Represented a major global recorded music company on the acquisitions of two iconic artists’ recorded music catalogues and ancillary rights, including complex rights due diligence and cross border structuring.

Represented a leading short form video platform in a high value licence dispute with a major global music rights holder, securing a resolution that preserved key industry relationships and avoided global litigation.

Representative Experience

Advising a leading creative software company on the legal framework for incorporating licensed music into generative AI products, ensuring multi jurisdictional copyright compliance; conducting detailed due diligence on recorded music catalogues, assessing AI related copyright risks, and advising on licensing strategies aligned with industry standards.

Advising a leading music gaming platform on negotiating exclusive video game licensing agreements to secure rights to use music from top tier artists across major labels; selected for the mandate based on prior work on a market leading music mobile game.

Advising a leading independent hip hop label on a multi territorial distribution structuring project, including reviewing core distribution arrangements, managing music publishing clearances, and negotiating sub distribution agreements with leading administrators.

Advising a leading social music platform on multi jurisdictional IP and regulatory compliance, AI and safe harbour issues, copyright licensing and international structuring; appointed primary music counsel to a 100m+ user platform.

Advising a leading interactive entertainment company on music production and clearance for video games and feature films; providing guidance on commissioned music, contracting with composers and artists, and the rights and responsibilities of collective management organisations; assisting with negotiations and contracting with a notable production music library for master use and synchronisation rights.

Recognitions

Named to Billboard’s Top Music Lawyers list, 2021–2026.
Recognized in the prestigious, client-selected Thomson Reuters Stand-Out Lawyers listing for 2026
Selected through peer review for inclusion in The Best Lawyers in the United Kingdom for Media and Entertainment Law, 2025.