Idara is a partner in the Entertainment & Media Industry Group. Their practice centers on data privacy and security, advertising, marketing, e-commerce, technology and brand protection. Recognized for providing practical, strategic advice, Idara advises clients on various data protection laws, including CCPA, COPPA, BIPA, and GDPR. Idara goes beyond identifying risks in a space that is ever-evolving, and helps clients optimize data and strategically develop privacy-forward products and services. Leveraging their prior in-house experience, they help customize information governance programs geared toward enhancing clients’ internal operations around data protection. Idara also advises clients on advertising, marketing, and consumer protection laws, including the FTC Act, CAN-SPAM Act, Lanham Act, and TCPA. Idara has extensive experience negotiating complex technology transactions, including cloud-based and outsourcing agreements, and further helps clients monetize and protect their IP and brand assets.
Idara supports clients across an array of industries, including entertainment and media, digital platforms, consumer packaged goods, pharmaceuticals, retail, hospitality, travel, sports, and financial services.
Idara creatively advises clients on the following matters to help meet their business goals:
Data Privacy and Security: Regulatory compliance counseling, including custom privacy and cybersecurity programs, assessments, remediation plans, and privacy-by-design support to help develop compliant infrastructure, products, and services; counseling and transactional support for optimizing significant data assets, including M&A deals.
Entertainment: Streaming services, music, film, events, productions, sports, websites, and mobile app agreements.
Media and Adtech/Martech: Media buying and planning, targeted advertising, programmatic, data-optimization and tracking tools, affiliate marketing, social media, email, SMS, and mobile marketing matters.
Advertising/Promotions: Clearance, claim substantiation, music licensing, sponsorships, sweepstakes, contests, activations, influencers, talent, union contracts, and user-generated content.
Technology Transactions/E-commerce: Cloud-based agreements, including SaaS and PaaS; data licensing, robotic process automation (RPA), and outsourcing agreements; online subscription programs; and terms and conditions.
Brand Protection/Optimization: Management and protection of global trademark portfolios; IP licensing and optimization.
Outside of the office, Idara volunteers with Chicago-based non-profit organizations that aid underserved or marginalized communities.
